What kind of hospitality solutions does Smart Technologies offer to its clients?
We work with our hospitality clients to accelerate innovation, resiliency, and growth in their operations. We do this primarily by offering Oracle hospitality products, which our in-house experts customise in order to address the current and future challenges being faced by hotel properties. These solutions include Oracle’s MICRO Simphony POS Systems, its OPERA Property Management System, and Oracle’s Materials Control solution for hospitality. From a communications perspective, we also offer our clients Otrum Digital Signage products which address their guest/customer communications needs. Moreover, we utilise Otrum’s IPTV software, which works across multiple platforms, to deliver a seamless user experience across TVs, tablets and smart phones for our clients’ guests.
Are there any particular future trends in the hospitality sector where you can see technology making a difference?
I think that the first which comes to mind is the hospitality sector’s quest for non-room revenue. In an effort to recover lost business, hoteliers are placing a greater focus on non-room revenue, exploring ways to better monetise existing products and services, and to capitalise on upsell opportunities. Another challenge is the competition with short-term rentals. With growing competition from this sector, hoteliers are countering with new initiatives – from marketing their own attributes better, to offering amenities and services that help guests “live like a local.”
One can also identify a general need towards rethinking hotel operations. Hoteliers are realising that they cannot assume that pre-pandemic ways of running their businesses can continue unchanged. Industry leaders are rethinking their operations – including distribution, marketing, and staff training – to improve profitability and win guest loyalty. From a more ‘technical’ perspective, the issue of the importance of technological upgrades is also high on the sector’s agenda. The challenges of the past two years have highlighted the need for hospitality IT that can provide 24/7 access to data, facilitate collaboration, and adapt quickly to changing business needs. This explains hoteliers’ rising interest in cloud solutions that achieve more with less.
For more information about Smart Technologies’ hospitality related services contact Matthew Debattista at email@example.com or check out the following links: