The Norwegian company Otrum believes that they have a cost-effective solution to this problem, which is already gaining significant traction in the Nordic healthcare market. Following a government tender that closed early in 2021, Otrum was selected to deliver their solution to the new Norwegian Stavanger University Hospital (SUS), which is a flagship healthcare project with a total construction budget of 11.3bn Norwegian Kroner ($11bn). The new Stavanger University Hospital is a revolutionary public healthcare project, covering 120,000m2 of floor space with individual on-suite patient rooms for the 640 in-patients.
Improving patient experience with Otrum Mirage
Otrum has created a platform centered around the in-room TV display, which offers a comprehensive portal to enhance the in-patient experience for the duration of their stay. This patient portal has been created and designed to be easy to use for the patient, taking into consideration the varied age range, cognitive skills, and capabilities of the end-users.
The focus of the platform is to provide interaction, information, education, and patient entertainment through an intuitive and easy-to-use TV interface that the patient finds easy to navigate. The platform, called Otrum Mirage, was first launched in November 2020 following a long period of research, development, and end-user field tests. Mirage is the result of 36 years of industry experience from Otrum, which was founded in 1985 in the town of Arendal, Norway.
During the platform development, Otrum was able to gain the support of ‘Innovasjon Norway’, a state-owned company and a development catalyst, with programs and services intended to stimulate entrepreneurship in Norway. Additionally, The Research Council of Norway (Forskningsrådet) awarded Otrum a SkatteFUNN R&D tax incentive. This scheme is a government program designed to stimulate research and development in Norwegian trade and industry.
Håkon Granvik, the Otrum Product Manager, said: “We are very excited to further discover the opportunities presented in the healthcare sector. With our deep history and foundation in hospitality, we are continuing the development of our state-of-the-art cloud-based platform to serve new demands and address challenges that face society at large. In this, Mirage will be a game-changer for us, allowing for rapid testing and implementation of features and functionality alleviating healthcare professionals in their daily tasks and improving the patient experience.”
The three pillars of the patient experience
Otrum Mirage was created to solve the needs of the in-patient while also pre-empting their requests for information and guidance during their stay. The Otrum Mirage portal offers multiple solutions for the in-patient experience; however, these needs can be grouped into three primary applications: patient orientation, patient communication, and patient entertainment.
Simple guidance for the in-patient is often not clearly informed by the staff during induction, as these facts are overlooked as essential elements for the in-patient experience:
- Staff overview, uniform guides, senior staff, the hierarchy of personnel
- Facility information, wayfinding, ‘good to know
- Daily routines for patients and staff
- Menu options and cafeteria information
- Important phone numbers
- Emergency procedures, such as fire and evacuation
- Education on medical procedures and recovery, video guides, and walkthroughs
- Personal diary, treatment plans, registered allergies, etc. via API integration
Otrum solutions can also be installed in the public areas, waiting rooms, corridors, and recreation rooms as a digital signage platform. The solution can offer a powerful tool for general visitor and patient communication, facility wayfinding, news, and live information.