Ruben has 20 years of experience in the IT industry behind him, giving him a solid technical background. With this, he kicked off his career revolving around ICT infrastructure design and managing ICT projects. In more recent years, Ruben shifted from a technical role to business development and sales role. This made him obtain experience in developing and successfully closing complex IT products, solution and infrastructure sales processes, with a broad range of large organizations in various industries in Malta and the Mediterranean.
Ruben also worked for Microsoft, focusing on business management of Microsoft’s Enterprise Segment including Public Sector, Communications Sector, Commercial Sector and Education. Ruben is now CCO of Smart Technologies, with his main responsibilities revolving around creating a sustainable competitive advantage, helping to retain profitable customers and driving profitable customer behaviour through an effective customer strategy.