Digital Signage is a form of advertising that utilizes different media types to display photos, images, video, text, and other forms of media. It can usually be found in public spaces, shops, hotels, and on public transport, as well as being used often in corporate settings such as offices and conference centres. The main purpose of digital signage is to advertise products, impart information to appropriately targeted audiences or even as a meth of of a way-finding system.
Sometimes we get so caught up in technology that lies behind digital signage, that we forget to appreciate what it is supposed to be about; communicating a message and getting results. Whilst the technology is interesting, what business owners are more interested in is how digital signage can translate into returns and revenue for them.